Building global businesses, cultural platforms and human impact — powered by faith, vision, and unapologetic drive.
I moved from Brazil to London 20 years ago to build a business. Starting from a coffee shop table, I founded MG Empower and grew it into a multi-million-pound global agency — leading it through acquisition, buyback, and full restructure.
Today, MG Empower works with brands like Chopard, TikTok, Dior, Bumble, Unilever, Nespresso, Campari and Sol de Janeiro — delivering Influencer Marketing, Social, Brand Experience, Strategy and Creative across the UK, North America, EMEA and LATAM.
Recognised by The Drum, Stevie Awards and Campaign's 40 Over 40. Associate Partner of the World Woman Foundation. Ambassador for Gerando Falcões and trustee of the Brazilian Friends Foundation.
Builder
From a coffee shop table in London to a multi-million-pound global agency — with no funding and pure drive.
Rebuilder
Led through acquisition, buyback, and full restructure — came back sharper, stronger, and fully independent.
Advocate
Associate Partner of the World Woman Foundation. Ambassador for Gerando Falcões. Trustee of the Brazilian Friends Foundation.
Believer
Faith, purpose and intentional action are not soft concepts — they are my edge.
Every talk is drawn from real decisions, real failure, and real rebuilding. Available globally for conferences, universities, corporate events and women's leadership programmes — in English and Portuguese.
Engine Power
The Mindset That Builds Empires
Built, Not Given
From Zero to Global Agency
Culture Is the Strategy
Why the Future of Marketing Is Human
The Seat at the Table
Women, Power & the Future of Leadership
As seen on stage at
TEDx Shoreditch
London
SXSW
Austin, Texas · 2022, 2023, 2025
World Woman Davos
Davos, Switzerland
Web Summit
Lisbon & Rio de Janeiro
Cannes Lions
Cannes, France
MAD Fest
London
Influencer Marketing Conference
Dubai · 2023
Digital Marketing World Forum
London, New York & Amsterdam
From building a global agency with no funding to navigating three M&A cycles, crisis, and reinvention — I've lived every lesson I share. I mentor founders, students, and entrepreneurs who are ready to move with clarity, strategy, and purpose.
This is not theory. It's lived experience — distilled into actionable guidance for people building something real.
1:1 Mentorship Sessions
Focused one-on-one sessions tailored to your stage — from idea validation to scaling, leadership challenges, and personal brand building.
Founder Coaching
Ongoing coaching for entrepreneurs navigating growth, fundraising, team building, and the emotional side of building a business.
University & Student Programmes
Guest lectures, masterclasses, and mentorship programmes for business, marketing, and entrepreneurship students.
Corporate & Group Workshops
Interactive sessions on leadership, resilience, personal branding, and building with purpose — for teams and organisations.
Global Integrated Marketing Agency
From a coffee shop in London to a global integrated marketing agency. Operating across UK, EMEA, North America, LATAM and Asia — delivering experiential, influencer-led and integrated campaigns for world-leading brands.
Sol de Janeiro · Coca-Cola · Bumble · Dior · Chopard · Tangle Teezer · Unilever
Cultural EngineTalent & Cultural Influence Platform
Next-generation talent agency and cultural platform. Representing creators, athletes and cultural voices — placing them in the moments that define culture.
Talent → Brands → Cultural Icons
Voice EngineThe Podcast · Season 6
A global thought leadership platform welcoming the world's most influential voices — CMOs, CEOs and founders shaping modern business, hosted by Maira.
Javier Meza, Coca-Cola · Sir Martin Sorrell, S4 Capital · Sephora · Unilever
Entrepreneur of the Year
The Drum Awards
Women in Business
Stevie Awards · Multiple Years
40 Over 40
Campaign Magazine · 2024
Top 30 Trailblazing Women
Influencer Marketing Industry
Maira was a big part of why DXG invested in MG Empower. She understands how to build a business properly — creative and entrepreneurial, but also commercial. She protected what made MG Empower special while embracing the changes needed to strengthen it. That is a rare balance to strike.
Tim Witcherley
Co-Founder, DXG Group
Maira is not only a visionary founder but a strategic operator who understands how to translate cultural relevance into measurable business outcomes. What sets her apart is her steadiness under pressure — ensuring continuity, clarity and growth for both her team and her clients.
Toyin Graham
Director of Global & Americas PR, Sol de Janeiro
Real conversations with the minds shaping marketing, culture, and leadership — hosted by Maira Genovese.
Now It's My Time: Gabrielle Figueiredo on Reinvention, Motherhood & Life Beyond Arsenal
Maira Genovese sits down with Gabrielle Figueiredo for a conversation about identity, visibility, and building your own path while living in the spotlight.
How Music Shapes Brand Culture | Bianca Franklin, H&M's Global Music Lead
A deeply human conversation with Bianca Franklin, Global Business Development Lead for Music & Brand Experience at H&M, at the intersection of music, marketing, leadership, and culture.
You Can Never Lose by Giving: Juliet Mayhew on Purpose, Growth & Impact
A deeply human conversation with Juliet Mayhew, Entrepreneur and Philanthropist, about purpose, generosity, and the power of life transformation.
Sir Martin Sorrell: Setting the Record Straight on Work, AI, and What's Next
Maira Genovese sits down with Sir Martin Sorrell, founder of WPP and Executive Chairman of S4 Capital, for a direct conversation about work, AI, and what's next for marketing.
It's Not Just Luck: The Strategy Behind Winning 160 Cannes Lions
Eduardo Maruri, the man behind 160 Cannes Lions and Creative Chairman of Maruri Agency, on the strategy behind creative excellence.
Creative Award-Winning Disruption in Beer: Ligia Patrocinio, Global Head of Desperados
Ligia Patrocinio, Global Head of Desperados, on creative disruption, bold brand-building, and what it takes to stand out in the beer industry.
From Tocantins to Unilever CMO: Tati Lindenberg on How Dirt Is Good Drives Social Change
Tati Lindenberg, newly appointed CMO of Home Care at Unilever, on her journey and purpose-driven brand leadership.
No Plan B: How Bita Jedo Built Her Way to Forbes 30 Under 30
From rejection emails to the Forbes 30 Under 30 stage — Bita Jedo on growing up outside of privilege, breaking into the industry, and the resilience it took to rise.
Faith
Over
Fear
A Journey from
Struggle to Purpose
A journey from struggle to purpose. 14 chapters that trace the real story — leaving Brazil with nothing, building a global agency from a London coffee shop, surviving acquisition, buyback, and full rebuild. This is not a business book. It's a book about what it costs to believe in yourself when no one else does.
Origin & Hustle
From immigrant roots to founding MG Empower — the sacrifices, the rejection, and the relentless drive that made it happen.
Crisis & Rebuild
Acquisition, loss of control, and the fight to buy it all back. The chapter most founders never talk about.
Faith & Purpose
How faith, resilience and intentional action became the foundation — not just of a business, but of a life.
For Every Woman Building
A letter to immigrant and female entrepreneurs — proof that you can build globally, on your own terms.
Available globally for keynotes, mentorship, brand partnerships, university lectures and panel discussions. Delivered in English and Portuguese.